In Islamic–Iranian culture, (amr-bil-Ma'roof and nahi anil munkar) (To guide toward goodness and away from iniquity") is not merely an individual duty—it is a collective social responsibility that requires public awareness and participation. Experience has shown that direct preaching of this principle, especially to younger generations, is often less effective. In today’s world, art and media serve as the most concise and powerful means of conveying cultural messages, inspiring creativity, and engaging society through compelling and relatable storytelling. The International “Maroof” Festival organized by “Headquarters for Enjoining Good” aims to enhance social awareness, foster dialogue between artists and the community, and promote the culture of moral and social responsibility rooted in Islamic values. Following the success of its first edition, which introduced many outstanding artistic works, the second edition seeks to communicate its message in contemporary and impactful media forms. This year’s festival places special emphasis on dynamic and shareable media formats such as short films, documentaries and animations—forms that combine visual appeal, strong narrative capacity, and accessibility through social media. Through these creative channels, Maroof Festival endeavors to present its message in innovative and influential formats, positioning itself as a pioneering cultural event promoting social ethics and responsibility.